About us

 

South East ehf is a small family business  located in the town of Höfn on the southeast coast of Iceland.

 

 We are Anna María and Siggi, and we run this business.  Our aim is to make your visit to our beautiful area as magnificent as we can. We have lived here almost all our lives and know the area and all of its hidden gems.  We love to show our guests these gems and the best thing is when our guests get the feeling that they are alone in Iceland, and we can still find places where that is possible.

 

 Siggi is the main driver and guide.  He has worked for many years in our local rescue unit. He worked as a fisherman for about 23 years but the last 7 years, before we started this company, he was a harbor pilot and the director of the port of Hornafjörður.

Anna María is the manger and takes care of the office and the daily management.  Before we started this adventure she was an financial administrator at the local secondary school for 9 years and before that she worked at the local County office for many years as well as taking care of our two children. Though her main job is at the office she tries to go out and drive our customers regularly.

We love to travel and be outdoors and we do alot of outdoor activity together, and always have. So in 2015 we were both in demending jobs and one day we sat down and asked our selfes if this was what we wanted for the rest of our lives.  We saw that we were not happy with what we were doing so we decided to change what had been our freetime activity and make a job out of it so we could work at something we love to do.  This has been the best decision for us and now we love our jobs and it doesn’t feel like work.

We started with one car but now we have slowly grown and our last addition was in January 2019. We have a great guide with us now, his name is Reynir and has been driving with us on and off since 2016.

Our cars are now three: 

4×4 Nissan Patrol on 38″ tires 

Privat

This baby seats 6 passengers and is very reliable and good for small groups.

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Ford Excursion extended on 46″ tires.

This big log is made from three cars, the front is a Ford F350 and the back part is Ford Excursion and the undercarriage is from Mercedes. It seats 10 passengers and is very comfortable to travel in.  We call him Gin&Tonic because his registration number is GNT, Siggi is usually on GNT and they fit each other well since they are both trolls.

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Mercedes Sprinter 46″

This is our newest addition and he seats 10 passengers and as G&T he is very comfortable and spacious.

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We specialize in smaller groups and private tours but if we have a request for larger groups we do our best to supply the survice our customers seek.  We are so lucky to have friends with super jeeps to help us if needed. 

If you have any questions or want to book a tour please send us an email or you can contact us on Facebook, our email adress and Facebook link are at the top of our home page.